The ask was to reach the Hispanic demographic with key insights. The Hispanic community is the largest growth segment for 50+. They are more socially and digitally engaged than ever and more likely to trust social media and rely on it for information and to make purchasing decisions. For each social post, we made sure an insight was incorporated to ensure our audience found a connection and relevancy to interact more with this client.
Pfizer breaking down stereotypes
Vaccination Education
Designed and produced three prints for distribution. One focuses on older adults, vaccines for pregnant people and for underlying medical condition
Vaccination Education
INFLUENCER POSTS
Worked with influencers to speak to bilingual audiences about vaccinating against COVID-19
Did You Know?
Social post on an educational insight about the COVID-19 vaccine
MYTH VS. FACT POST
Social post on myths most people have a speculation towards and then addressing those myths with facts from research to disprove those myths