The ask was to reach the Hispanic demographic with key insights. The Hispanic community is the largest growth segment for 50+. They are more socially and digitally engaged than ever and more likely to trust social media and rely on it for information and to make purchasing decisions. For each social post, we made sure an insight was incorporated to ensure our audience found a connection and relevancy to interact more with this client.
Pfizer Inc. is a leading pharmaceutical and biotechnology company founded in 1849 and headquartered in New York City. The company develops prescription medicines, vaccines, consumer healthcare products, and animal health medicines, with operations in over 90 countries and approximately 30,000+ employees. Pfizer is known for developing the COVID-19 vaccine (Comirnaty) in partnership with BioNTech, as well as popular medications like Lipitor and Viagra. As a Fortune 500 company, Pfizer is recognized as a leader in drug innovation and focuses on discovering medicines that treat serious diseases and improve public health worldwide.
Vaccination Education
IDEA
Designed and produced three prints for distribution. One focuses on older adults, vaccines for pregnant people and for underlying medical condition
MYTH VS. FACT POST
IDEA
Social post on myths most people have a speculation towards and then addressing those myths with facts from research to disprove those myths
SOCIAL POST
Vaccination Education
INFLUENCER POSTS
IDEA
Worked with influencers to speak to bilingual audiences about vaccinating against COVID-19
Did You Know?
IDEA
Social post on an educational insight about the COVID-19 vaccine