Merck wanted to help audiences in specific cities get the help they need in a more efficient way. We created social posts, a postcard and a compact wallet card. Each tackled grabbing our target audience through digital and print work.
Merck & Co., Inc. is one of the world's largest pharmaceutical companies, founded in 1668 and headquartered in New Jersey. The company develops and sells prescription medicines, vaccines, and animal health products, with a primary focus on treating oncology, infectious diseases, cardiovascular disease, and diabetes. Known for blockbuster drugs like Keytruda (cancer therapy) and Januvia (diabetes treatment), as well as vaccines such as Gardasil and Pneumovax, Merck operates globally with over 70,000 employees. Ranked among Fortune 500 companies, Merck's mission is to advance healthcare through innovation and develop medicines that combat serious diseases worldwide.
SOCIAL
Cities Offering Support
MERCK CITY SOCIAL POST
IDEA
Created 11 social posts, targeting specific cities that offer Mercks assistance. Each post had “living with cancer” bold and a different font for each cities personality.
Informative Postcard and wall card for target audience
MERCK POSTCARD
IDEA
Designed and produced a postcard that offers information based on people who are or know someone diagnosed with cancer. This one specifically, was delivered throughout the city of Philadelphia, Pennsylvania.
MERCK WALLET CARD
IDEA
Designed and produced three prints for distribution. One focuses on older adults, vaccines for pregnant people and for underlying medical condition