GOYA IS THE HEART TV SPOT
Bringing together all generations through Goya food.
GOYA MOSAIC
Goya was looking for a balance between a Gen-Z audiences and their legacy consumers.
Welcome
GOYAS 90th Anniversary
MOSAIC
I went for a 2D design approach that uses iconographies of Goyas products and illustrations of characters. This made Goya keep its infamous products feel seen from a fresh new perspective while keeping the classic containers the same. From this design, we extend it to social ads and a TV spot.
BEHIND THE SCENES
Beginning process of concepting the icons
This was the next stage of sketching the icons to illustrating them.
I experimented how I wanted the icons to look and feel. My ideal goal was to make these nostalgic products feel modernized without losing too much of their identities.
