For Carter BloodCare, the ask was to reach the Hispanic demographic, ideally who are predominantly US-born. Majority identify with Mexican heritage, reflecting the Texas Hispanic demographics.

We wanted to make sure this audience felt seen with their personal culture and with the interplay between English and Spanish across different settings. For each project, we made sure insights reflected our audience, incorporating them directly to ensure the connection to relevancy and to make sure the client had their connection to build trust and get more donors.