PROJECT

OVERVIEW

For Carter BloodCare, the ask was to reach the Hispanic demographic, ideally who are predominantly US-born. Majority identify with Mexican heritage, reflecting the Texas Hispanic demographics.

We wanted to make sure this audience felt seen with their personal culture and with the interplay between English and Spanish across different settings. For each project, we made sure insights reflected our audience, incorporating them directly to ensure the connection to relevancy and to make sure the client had their connection to build trust and get more donors.

Carter Blood Care is a non-profit blood bank founded in 1962 and headquartered in Fort Worth, Texas. It is one of the largest independent blood banks in the United States and serves the North Texas and Dallas-Fort Worth region by collecting, testing, and distributing blood and blood products to over 100 hospitals and healthcare facilities. Through numerous donation centers and mobile blood drives, Carter Blood Care collects blood, tests it for safety and infectious diseases, and processes it into various components including whole blood, red blood cells, platelets, and plasma. The organization plays a critical role in healthcare by providing essential blood products for surgeries, emergency care, cancer treatments, and other medical procedures throughout North Texas.

SOCIAL POST

Health through Music

RECORD ALBUM POST 1

IDEA
Created an album cover that connects copy with image. A couple slowly getting closer and make it feel hopeful and caring to donate blood.

RECORD ALBUM POST 2

IDEA
Created an album cover that connects copy with image. A group of friends dancing for the love of community donating blood.

RECORD ALBUM POST 3

IDEA
Created an album cover that connects copy with image. A group of friends confidently posing together to make this feel more confident in the importance of donating blood.