THE BLOOD EXPERT CAMPAIGN
Who is the ultimate blood expert in the world? Dracula.
Who is the ultimate blood expert among Texas Hispanics? El Chupacabras (The Goat-sucker).
Chupacabras are a mythical creature that has fascinated Hispanic communities for generations. We’ve all heard the folktales about this elusive creature who used to suck the blood of goats and other animals, but he has been strangely quiet in recent years. With this concept, we'd like to update this folktale and give it a fun twist. El Chupacabras has decided to redeem himself by using his fame, skills, and knowledge to help CBC increase blood donations.
SOCIAL POST
Introducing Dr. Chupacabras
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use a security camera screen shot of capturing Dr.Chupacabras entering the CBC building to start work
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Dr. Chupacabras doing an introduction of himself in a conference room
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Dr. Chupacabras making notes at his desk that are based on research insight
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Dr. Chupacabras counting the steps on how to donate thats on the side of his blood donation mobile
WEBSITE
Introducing Dr. Chupacabras
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Give Dr. Chupacabras his own page about his backstory and how he got to CBC
DIA DE LOS MUERTOS POST
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Dr. Chupacabras is connected through a cultural connection. We incorporated copy that connects him with día de los muertos
HALLOWEEN POST
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Dr. Chupacabras is one mythical creature in Latino culture. We brought other mythical creatures from latin America to come donate blood with him as well.
